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Market Projection for Small Businesses- Gap Analysis

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Negocios Internacionales Mind Map on Market Projection for Small Businesses- Gap Analysis, created by GINA COUNTESS on 16/08/2017.
GINA COUNTESS
Mind Map by GINA COUNTESS, updated more than 1 year ago More Less
Liliana Vásquez
Created by Liliana Vásquez almost 7 years ago
GINA COUNTESS
Copied by GINA COUNTESS almost 7 years ago
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Resource summary

Market Projection for Small Businesses- Gap Analysis
  1. Market Size
    1. potential customers
      1. Number of potential buyers
        1. sale price
          1. Average consumption
          2. geographic location
            1. local
              1. departmental
                1. national
                  1. urban
                    1. rural
                    2. Number of Consumers
                      1. Total value of expenditure
                        1. Units consumed
                      2. Current to Potential Business
                        1. quantify its existing business
                          1. business strategy
                            1. Level of sales
                            2. Market Share
                              1. Size of the market
                                1. Current to Potential Business
                                  1. GROWTH RATE
                                    1. Sales calculation
                                      1. Units of measurement
                                        1. Categories
                                          1. strategies
                                            1. Promotions
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